Case Study ‘Venus’


A short series offering visual ways for presenting various representations of Venus through history as a fashion editorial.
Deconstruction and an objective re-definition for the visual characteristics of Venus in the popular consciousness had been a significant task for the project to shift its form . As Venus of fertility served as a visual cornerstone for this project, the seductive woman figure had to enroll as a central characteristic.
We define our new goddess basing on pre-historical Venus from Willendorf through renaissance masterpieces and contemporary artworks, as well as the propaganda and narratives of the early feminist waves, served as a visual and textual guide to form all to one. We put our representation to test in a neutral scenery while emphasizing contemporary aesthetics, moving our question forward in time.