Barbarsi

Photography

Creative direction

Barbarsi is an Israeli brand leading in the alternative and festival waer, located in Tel-Aviv.
Working with the brand indludes building creative briefs for editorials & campaigns, managing productions, alongside regular work of photography and editing.

2024

2022 Pride

2017-8

Barbarsi – Rebranding

Branding, Creative dierction

The main mission for the rebranding was to create a unique and distinguished packgaing resemalbing the heritage of the business, which in it’s core is based on Harajuku fashion and street style.
While keeping the existing logo, Early 2000’s style hot pink was already tied to the brand in the local scene.

As the store was in the early plannings for reconstruction, I managed to work hand to hand with the interior designer to suggest on mateirals and take inspiration from the actual future store into the packaging.