Dan Yosefy Bratu

Budweiser USA


Budweiser USA’s strategy for getting back into the Israeli market was focused on talent and familiar and bold characters in the Tel-Avivian nightlife, underground and art scene.
This work was done with Marina Pozner, an outstanding events concept developer.
With the vision of getting to show Marina’s rich inner fantastical world, the vision of making an “Alice” like world that’s product based came to mind.

Budweiser USA has sent a positive reference regarding the project and lent the brief to an international campaign.

Photography & Art Direction Dan Yosefy
Creative Direction Marina Pozner
Year  2020.


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