Dan Yosefi Bratu

photographer& creative director

Barbarsi – Rebranding

Branding, Creative dierction


Barbarsi is an Israeli brand leading in the alternative and festival waer, located in Tel-Aviv.

The main mission for the rebranding was to create a unique and distinguished packgaing resemalbing the heritage of the business, which in it’s core is based on Harajuku fashion and street style.
Early 2000’s hot pink was already tied to the brand in the local scene.

As the store was in the early plannings for reconstruction, I managed to work hand to hand with the interior designer to suggest on mateirals and take inspiration from the actual future store into the packaging.