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Budweiser USA

Creative direction

Budweiser USA’s stragedy for getting back into the Israeli market was focused on talent and familiar  and bold 
characters in the Tel-Avivian nightlife, underground and art scene.
This work was done with Marina Pozner, an out standing events concept developer.
With the vision of getting to show Marina’s rich inner fantastical world, the vision of making an “Alice” like world that’s product based came to mind.
Budweiser USA has sent a positive reference regarding the project and lent the brief to an international campaign.

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