VLVT
Creative direction
Photography
Assistant Shaked Taiblum
Grooming Tal Alon for Lubika
Production Bar Wolpert, Ron Koster, Ori Cohen
The concept around advertising this rave in Tel Aviv was made as the term “Inclusivity” was a key for the organizers.Basing the visual language on at the time trending celeb-beauty brands campaigns, the goal was to deliver a “free for all” type of aesthetic, reflecting on the queer vibe of the event. The project caused significant waves, turning heads and conspicuously reshaping the landscape of nightlife marketing in Tel Aviv.
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